What we did: Identity
Post-production is the final stage of video production, encompassing color correction, graphics, music, and sound design. Unfortunately, it is often underestimated and perceived as a phase lacking creativity, with endless iterations and automated revisions until everyone is satisfied.
The founders of Touch sought to change this perspective and show, by example, that post-production is a creative process in which everyone can contribute to improve the project and add their final touch. The team emphasizes that a person's attitude towards their work is crucial. The concept of "human touch" was embodied in the naming and serves as the foundation of the identity.
The studio's logo is adaptable to the team, always making an impression by partially overlapping photos, videos, or text. The dynamic lettering evokes the feel of a tag, while the text layout in the mock-ups bears resemblance to movie titles. The overlay effect and "noise" from design layouts are common in video production software and serve as industry symbols that have seamlessly integrated into the Touch studio's branding. As a result, the project's identity subtly yet unmistakably relates to the team's focus, harmonising various elements into a unified concept, much like post-production itself.
Creative director → Alexander Zavatskiy
Managing partner → Alexander Zazvonov
Art director → Alen Zagardinov
Design Identity → Kseniya Polezhaeva
Design Identity → Kseniya Shatko
Design → Sophie Dubrovskaya
3D → Dmitriy Lozhkin
Design Identity → Kseniya Polezhaeva
Design Identity → Kseniya Shatko
Design → Sophie Dubrovskaya
3D → Dmitriy Lozhkin
Project manager → Elizaveta Zatravkina
Naming → Anna Ambartsumyan
Naming → Anna Ambartsumyan
Touch Production House:
CEO → Kseniya Tychinskaya
Founder → Mikhail Marizov
CEO → Kseniya Tychinskaya
Founder → Mikhail Marizov
Head of production → Alisa Yaroslavskaya
